Establishes a shared understanding of why an organisation exists, defines the measures and targets to be used as evidence of its success and monitors its progress against those measures.
Corporate plans, business plans, annual reports, monthly reports - organisations use a range of reporting methods to provide confidence to themselves and their stakeholders they are on the right track.
These reports usually focus on things that can be easily measured but often provide poor evidence that valued outcomes are being achieved.
This practice will:
There are four steps involved in this exercise. The first two steps define why the organisation needs to exist and how it is responding to this need. A set of measures and targets are then established to provide evidence of its success.
The third step (benefit validation) is conducted as part of a corporate cycle to determine whether the outcomes are being delivered as expected.
Step 4 is also a cyclic exercise that questions whether the responses taken by the organisation to deliver the outcomes are the most effective or if different approaches should be adopted.
Executed properly, this practice will bring together a mix of people from across the organisation and should provide clarify of the purpose of the organisation to its employees and stakeholders.